Soper named Manager of Product Marketing

Andrew Soper has accepted the position of Manager of Product Marketing for Link-Belt Cranes, effective July 1, 2025. Link-Belt Senior Vice President of Marketing, Sales, and Customer Support Bill Stramer made the announcement at the company’s headquarters in Lexington, Kentucky.

Soper joined Link-Belt in 2014 as a marketing specialist for lattice and telescopic crawler cranes. Prior to this, he gained crane rental experience as a project manager and sales estimator for a crane rental and rigging company.

In 2017, Soper moved to a marketing specialist role for telescopic trucks and all terrain cranes, becoming Product Manager for Telescopic Trucks and All Terrain Cranes in 2021.

He has a bachelor’s degree in economics from the University of Kentucky and an MBA from Northern Kentucky University.

“With his background in both crawlers and on-highway cranes combined with his crane rental experience, Andrew brings a strong understanding of market needs and desires,” said Bill Stramer. “He is well suited to lead our continued marketing efforts across all product categories.”